What is Search Engine Optimization
Search Engine Optimization means designing the website (or modifying an existing website) to adhere to best practices as set by search engines themselves such as Google, Bing, DuckDuckGo, and more.
The benefits of Search Optimization
Having an SEO-designed website provides you with benefits that form a bit of a domino effect. The first and primary benefit is ranking higher in search engine results. This in-turn means your site gets more visitors, which can equate to more paying customers.
How do I know if I need Search Optimization
If your website is not easily found by yourself if you were to search for keywords related to your business and location, then it’s likely not coming up for anyone else either, meaning less customers. In this case, your website definitely needs an improvement with SEO.
At a high level, the process I follow to improve your search engine ranking is as follows:
- Understand the business, and understand your target audience (including who you market to, what solutions you offer, and more)
- Research the products and services, and even check out the competition (especially if they’re currently ranking higher than your own business) to see what they’re doing right for your industry / market
- Provide a detailed report on what you can do to improve your search engine ranking, and the costs associated with it if you hired me to do those changes for you so you can choose what you want to prioritize or if you want to take the report elsewhere